Yet another new wrinkle cream is being described as a ‘miracle breakthrough’. But as with most miracles, is it just hype and scientifically unlikely claims?Looking young/younger is a full time preoccupation for many people, especially if you’re female. That society puts extreme pressure on women to look attractive and young is hardly a new observation, but it’s not something that should be just accepted with a shrug either. It has some serious and chilling long-term impacts.Anorexia, bulimia, body dysmorphic disorder, these serious and potentially fatal conditions can regularly be attributed to an obsession with one’s appearance and the pressure to look attractive. It’s not hard to see where this comes from. Exaggerated images of female beauty have been around since the dawn of civilisatio…